Meet Propyte
Property + Byte. Modernizing real estate brokerage with data, technology and transparency.
Real estate en modo inteligente.
Sin humo. Sin improvisación. Sin promesas vacías.
What is Propyte
Propyte is a real estate marketing firm that connects data, technology and human vision so advisors, investors and developers make smart, reliable and strategic decisions. We operate in Playa del Carmen and Tulum, with planned expansion to Yucatán and Latin America.
Our name comes from Property + Byte: the union of real estate with data intelligence. We don't sell smoke or empty promises. We give every investor better tools, better market insight and a real edge when it's time to decide.
Real Estate Lab
5ta Avenida, Playa del Carmen
We market residential and investment real estate developments, connecting advisors, investors and developers through clear processes, applied technology and strategic analysis, delivering an efficient, transparent and results-oriented experience.
Complete developments
No vendemos casas sueltas. Representamos proyectos completos: residenciales, turísticos y de inversión. Conocemos cada unidad, cada plano, cada etapa.
Three worlds connected
Desarrollador, inversionista y asesor operan desconectados. Propyte los conecta.
Applied technology
CRM, simuladores, dashboards de ROI. No intuición — datos.
Radical transparency
Si algo no cuadra, lo decimos. Si un proyecto no es para cierto perfil, lo señalamos. La confianza se construye diciendo la verdad, no lo que el otro quiere escuchar.
To be the most reliable, efficient and technologically advanced real estate marketing firm in Latin America, recognized for professionalizing brokerage through structure, data and a well-supported commercial talent ecosystem.
The most reliable
Que cuando alguien escuche "Propyte" piense: con ellos sí puedo confiar.
Efficient and technological
Technology so decisions are based on data, not hunches.
Professionalizing brokerage
Proof that there's another way to do real estate: with structure, training and standards.
Who do we create value for?
For the advisor
CRM, sales materials, ongoing training and product analysis. You arrive prepared for every conversation.
For the investor
Real numbers, logically projected scenarios, explained risks and end-to-end support.
For the developer
We understand your product, protect your brand and provide real pipeline visibility. We're a strategic partner.
For the external broker
Clear commissions, updated inventory, professional materials and a process where you know exactly where you stand.
How we operate
Data-driven meritocracy
You don't advance by seniority or by being liked. You advance because your results, discipline and professionalism consistently prove it.
No smoke, no improvisation
Every data point has a source. Every recommendation has evidence. We don't use motivational language as a substitute for argument.
Client transparency
If a project isn't right for a certain profile, we point it out. Trust is built by telling the truth, not what the other person wants to hear.
Technology that empowers, not replaces
CRM, simulators, dashboards — not to complicate, but so every conversation is backed by real information.
Built to scale
¿Un Team Leader nuevo podría ejecutar esto en otra ciudad con solo el manual? Esa es la pregunta que filtra cada decisión operativa.
Want to be part of it?
We're looking for advisors, Team Leaders, and commercial partners who share our philosophy.
Organizational Structure
Propyte operates as a commercial unit under a corporate structure that handles HR, finance, IT and back-office.
General Director
José Benjamín Paredes
Commercial Director
Felipe Luksic
Operations Director
Landy López
Finance Director
Mario Caamal
General Director
José Benjamín Paredes
Commercial Director
Felipe Luksic
Operations Director
Landy López
Finance Director
Mario Caamal
How our structure is designed
Propyte operates as a commercial unit under a corporate structure that handles HR, finance, IT and back-office. This lets us focus 100% on commercial: sales, marketing and developer relations, while operational support scales independently.
"Every organizational decision goes through a filter: could a new Team Leader replicate this structure in another city with just the manual?"
Our sales team
Certified advisors with deep knowledge of the Riviera Maya market.
Propyte's sales team operates from the Real Estate Lab on 5th Avenue, Playa del Carmen, with coverage in Tulum through Nativa Tulum. Every advisor is registered with SEDETUS and trained under our Commercial Playbook.
José Benjamín Paredes
CEO — Director General
Felipe Luksic
CSO — Commercial Director
Luis Flores
Marketing Coordinator
Laura UC
Team Leader Tulum
Kenny Mex
Asesor Comercial Sr.
Fernando Mukul
Asesor Comercial
Montserrat Alonso
Asesor Comercial
Jorge Alonso
Asesor Comercial
Daniel EK
Asesor Comercial
Haydee Nolasco
Sales Advisor — Tulum
Dana Martínez
Sales Advisor — Tulum
Gerente de Ventas
Hiring
Hiring+ 5 active advisors in Playa del Carmen and Tulum
Career path at Propyte
You don't advance by seniority. You advance because your results prove it.
Junior Advisor
Training, SEDETUS certification and first field tests.
Requirement: 2 operations in the same quarter + 3 months of consistent operational standards.Senior Advisor
Sustained results, operational autonomy and team reference.
Requirement: 2 operations/quarter for 2 consecutive quarters + top 3 in production.Top Producer
You close consistently, your CRM is exemplary and other advisors seek you out to learn.
Requirement: 4 sustained operations/quarter + 2 quarters as Top Producer + demonstrated mentoring ability.Team Leader
You lead a team of 3-5 advisors. Your impact is measured by your people's performance.
Requirement: 4 quarters of sustained team improvement.Sales Manager
Responsible for the complete commercial operation of a location. You lead the strategy.
Three dimensions, always combined
Sales results
How much you close and how consistently.
Operational discipline
How you use the CRM, how you log, how you follow up.
High-value activity
How many meetings you schedule, complete and convert.
What you get when you join
Complete Commercial Playbook
Detailed operating manual with scripts, processes, methodology and product guides.
CRM & tech tools
Lead pipeline, activity tracking, financial simulators and reporting.
Continuous training
Product, sales techniques, objections, financial analysis. Weekly training.
Transparent commissions
Split structure documented from day 1. No surprises or fine print.
Direct mentoring
Support from your Team Leader with weekly coaching sessions and pipeline review.
Real career path
5 levels with clear, measurable requirements. Promotions by data-driven meritocracy, not perception.
What we look for in a Propyte advisor
This yes
- Hambre de resultados con disciplina operativa
- Capacidad de aprender rápido y aplicar procesos
- Comodidad con tecnología (CRM, herramientas digitales)
- Honestidad radical con clientes y equipo
- Disposición para registrarse en SEDETUS
Esto no
- "Yo vendo a mi manera" sin seguir procesos
- Aversión al CRM o al registro de actividad
- Promesas vacías a clientes para cerrar rápido
- Esperar leads sin generar actividad propia
- Buscar atajos en lugar de construir método
Sound like you?
Estamos contratando asesores, Team Leaders y un Gerente de Ventas para Playa del Carmen y Tulum.
Real Estate Lab — Calle 5 Norte, 5ta Avenida, Playa del Carmen